Clarity Converts. These Stories Prove It.

Before working with Blackwood Impact Group, our team had different ways of describing what makes our theatre company unique. I was reminded of the parable of the blind men and the elephant. In our case, we had a general sense of our place in the world, but each of us described the theatre company from our own individual perspectives and experiences. I was really concerned that we were missing out on delivering a clear and unified message that really resonated with our audience. This was especially critical because we had just named a new Artistic Director. Blackwood Impact Group did an amazing job taking us through their Brand Script session, where our team came together to share who we thought our target audience was, what made our theatre unique, etc. From that information, Blackwood Impact Group created our one-liner, tagline, positioning statement, and two different elevator pitches for us to use when speaking with potential sponsors and individual donors. The fact that Blackwood Impact Group is StoryBrand Certified really made a difference when it came to nailing down our messaging. We have updated our e-mail signatures with our tagline, shared the workshop outputs with our marketing vendors, and included the language in our grant applications. We are pleased to see consistent and effective messaging across our website, social media platforms, fundraising proposals, and donor communications!

As a recovering perfectionist, I found it hard to turn my vision of how my website should look, operate, and be into reality. I struggled to articulate all that I had to offer. Going at it alone was exhausting, and I felt like no matter how much effort I put into my website, it just wasn’t enough. Everything changed the moment I spoke with Melissa. I knew my lucky stars had aligned with her brand storytelling and website strategy expertise — from the trust established, immense knowledge demonstrated, and professionalism held. She started by guiding me through my brands messaging, and everything fell into place after that. The entire experience of collaborating has been and continues to be outstanding. I recommend Blackwood Impact Group to anyone looking to grow their small business and maximize revenue.

At RTL Digital Media, we needed to boost our sales pipeline, streamline our processes, and revamp our sales and marketing strategies. Before working with Blackwood Impact Group, I was concerned as we weren't quite getting the results we were shooting for. Blackwood Impact Group helped us improve several things- some that no one has ever helped us with. They did a great job helping us create a referral program, hire new digital specialists, and create a 100+ page sales playbook that our team refers to regularly. They went on to help us create standard operating procedures to ensure a smoother production process with clients. After that, they assisted in our rebranding by creating a new tagline, one-liner, slogan, and elevator pitch, utilizing StoryBrand-guided principles, among other effective methodologies. The consulting services we received were excellent. We now average seven clients monthly and cut our website development production time by 50%. Blackwood Impact Group's Fractional Chief Revenue Officer retainer helped us take our business to the next level!

When I started my business in 2017, I was able to easily acquire clients through my relationships from my days in Corporate America and strategic partners. Although business was good, I knew I needed to invest in establishing my online presence for sustainable growth. We started by crafting my brand story and company messaging. The difference between Blackwood and most consultancies is that Blackwood not only helps you develop a strategy but they also help you bring it to life. I wasn’t left with a document of action items that still needed to be implemented. After Blackwood solidified my messaging, they created my website, sales letter, and service brochures. I rest assured knowing I have a solid foundation to grow my brand.

I wasn’t hitting my sales numbers and lacked direction and confidence. It felt like I was shooting in the dark. I didn’t have anyone to bounce ideas off or role-play for future sales scenarios. I hadn’t used other companies but believed I could achieve more with one-on-one sales coaching. What’s different about Blackwood Consultants is their real-world sales experience and knowledge that I could immediately apply to my current role to get results. In three months, I was getting significant increases in my sales numbers, and after six months, I have consistently doubled my sales goals; the key there is consistent, not up-and-down, results. It feels good to be successful! I’m earning more money than I ever have. I never worry about paying a bill. My vision is more prominent, my goals are higher, and my confidence increases with every sale. I will continue to invest in my ongoing development.

We needed to train new sales reps fast but didn’t have the capacity to do so on such short notice. They needed to be brought up to speed quickly and ready to hit the phones. The time constraints had our team on edge, but Blackwood Impact Group assured us that they could deliver. Blackwood Impact Group was not only able to facilitate sales training workshops for our new hires, but they were able to create custom sales materials and visual aids – all branded specifically for Chime. The trainees gave great feedback and appreciated the interactive training style the consultants delivered. The production teams now have the foundational tools to succeed at Chime are excelling with their quotas.

After leaving corporate America, I decided to start my own real estate investment firm. My business plan was clear, but I was unsure about how I would brand the company. After hearing the horror stories of other business owners wasting large sums of money on marketing, I knew I needed to take the time to research and create a strategy around my branding initiatives. Blackwood Impact Group was not only able to help me craft my brand’s strategy, but they also made sure my logo and website were executed by a team that aligned with my business goals. I receive countless compliments on my logo and website. The Blackwood Consultants made sure my logo was created as a vector image, ensuring that all my promotional materials would look professional. I've never had a problem printing my logo on anything; from pens to hats and t-shirts, they all look great! My website’s investor login portal saves us a lot of time, and my clients use it with ease. I'm so glad I started with a clear strategy for my brand and online presence. I rest assured knowing that my brand resonates with my ideal clients and I don't have to redo any designs or web development any time soon.

Jim always presents valuable and needed information everyone can benefit from in the sales process. The ability to see and hear the client's needs and the purpose of understanding that process. Our business model allows us to consult and present over the telephone. We required expert training on customer service and sales skills when we were not meeting in person with the client, which is 90% of the time these days, and Blackwood Impact Group's Sales Communication Workshop delivered those skills to us!

We needed to revamp our online presence. Our current website wasn’t the best representation of our brand nor services. It’s frustrating when you’ve spent money on marketing initiatives that don’t yield any value. However, as our company grew, we knew we needed a strategic website that would serve as more than just a digital business card. Since our previous attempts at building our site weren't major successes, we sought out the expertise of a consultant. The consultants at Blackwood Impact group came recommended because of their proficiency in aligning sales and marketing to produce revenue-generating strategies. Blackwood Impact Group handled everything from our sitemap, content, page layout, design direction, to the website execution. We didn’t have to worry about any of the moving parts. When we saw our finished website, it was even better than we expected! We continue to get positive feedback from the site. We couldn’t be happier to finally have a beautiful website with a clear message that resonates with our audience. In addition to the consultants at Blackwood Impact Group delivering a fantastic product, they were also very responsive to questions and always provided us with clarity and transparency. They believe strongly in customer service excellence and we experienced this during every phase of the process. We look forward to continuing to work with this stellar team on our future projects!

2 Scoops Please, our ice cream shop concept, needed more information about the industry, target market, and revenue streams. Doing the research ourselves seemed daunting and time-consuming. We needed an outside firm like Blackwood Impact Group to help us see all of the details, so we could make the best decisions using the data. They did a wonderful job providing us with an in-depth level of market research, concerning our customers, competition, upselling opportunities, and new revenue streams we didn’t think of. They also provided us with the financial analysis to back it up. I was very impressed with the level of detail that was presented to us, and their recommendations concerning other revenue streams were great. We have used all of their information to make more financially sound business decisions. And, we are very grateful for the work they have done for us!