In today’s marketplace, CRO’s are being called upon to:
Set the company’s overall revenue strategy.
Develop effective sales and marketing strategies.
Provide oversight to customer success initiatives.
Reduce operational expenditures and increase marketing/sales ROI.
Maximize partner relationships.
Areas of Focus
Increase the number of qualified leads throughout all of your marketing channels.
Marketing Organizational Structuring
Marketing Agency Management
Apply strategies, technologies, and processes to close more sales.
Sales Organizational Structuring
Business Management Consulting
Gain a competitive edge in pricing and customer relationships to win and keep more clients.
Business Process Improvement
When you have so many goals to accomplish, it’s hard to know where to start. That’s why we created this process.
We conduct a 360° custom evaluation of your businesses, including your Sales, Marketing, and Operations departments to discover opportunities for revenue growth.
We form customized, actionable strategies that lead to your increased profitability.
We help you implement those new strategies, so you can grow efficient, predictable, revenue faster.
We support you throughout your company’s growth phase; allowing you to leverage your newly enhanced business toolkit, strategies, and tactics to achieve success well into the future.
What is a CRO?
One of the fastest growing executive roles in the business world today is that of the Chief Revenue Officer (CRO). The role was birthed in recent years out of Silicon Valley’s fast-paced start-up culture. One of the traditional functions of a CEO is to have oversight of revenue. But in order to propel growth at accelerated rates, having one individual give their undivided attention to revenue matters became critical.
Simply stated, the CRO’s greatest value proposition is to bring alignment across a company’s various departments so that all work in tandem to maximize income, improve efficiency, and reduce expenditures in order to ensure sustained revenue for the long term. While the role is broad in scope and various areas of the company will fall under the CRO’s oversight, the individual filling it is not the proverbial knight in shining armor who will single handedly save the day. Instead, when their job has been well done, they will emerge as the guide who united the company’s individual teams under one banner.